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Marketing Case Analysis Paper Assignment
COBU301 Principles of Marketing
1. Choose one of the company cases below available from the course textbook, chapters 1~3.
• Video Case 1.1. Cruising to Success: The Tale of New Belgium Brewing
• Case 1.2. Dollar Shave Club: The Company for Men
• Video Case 2.1. BoltBus Offers Affordable Transportation for Tech-Savvy Consumers
• Case 2.2. Netflix Uses Technology to Change How We Watch Videos
• Case 3.2. Volkswagen Hits a Bump in the Road
2. Write a case analysis paper* covering the items below using the attached example paper as a guide.
*This is a SafeAssign assignment, which means that your assignment paper will be reviewed for plagiarism.
ITEMS TO BE COVERED:
• Primary Marketing Issues and Problems: Comprehensively summarize the case and clearly identify the business issues/problems with thorough discussions and full understanding of the issues/problems indicated in the case.
• Case Discussion Questions: Answer the case discussion questions thoroughly with relevant marketing concepts/theories/examples from the previous chapters and provide comprehensive and clear development and evaluation of marketing/business solutions, and/or alternatives to resolve business problems discussed in the case.
• Marketing Strategy Recommendations: Present well-reasoned & insightful marketing strategy recommendations and implementation methods supported by comprehensive and reliable evidence and/or data for the company featured in the case.
• Current and Future Implications of the Recommended Marketing Ideas: Identify current as well as future implications and consequences of the recommendations/decisions you suggested.
• Maximizing Positive Marketing Outcomes: Thoroughly explain how the interrelationships between the different parts and functions of the company can maximize positive outcomes with customers and suppliers in a competitive market.
• Examples of Global Marketing: Thoroughly discuss global business practices of the company featured in the case with relevant examples and evidence.
• Examples of Socially Responsible Business Practices: Thoroughly discuss socially responsible business practices of the company featured in the case with relevant examples and evidence.
Make sure to use appropriate structure, and relevant and compelling contents to illustrate mastery of the subject, conveying the writer’s understanding, and shaping the whole work.
It is important to demonstrate skillful use of high-quality, credible, relevant sources to develop ideas that are appropriate for the discipline and genre of the writing. To cite sources, use the APA style (https://owl.english.purdue.edu/owl/resource/560/01/)
Confirm that you use graceful language that skillfully communicates meaning to readers with clarity and fluency and is virtually error-free.